https://soominseol.design Soo Min Seol Tue, 07 Feb 2023 17:34:06 +0000 https://soominseol.design en https://soominseol.design/Homepage Thu, 04 Feb 2021 05:04:05 +0000 Soo Min Seol https://soominseol.design/Homepage Soo Min Seol is a graphic + digital designer who empowers diverse communities and nonprofits through cross-cultural, human-centered designs for social good. https://soominseol.design/About Thu, 04 Feb 2021 05:03:09 +0000 Soo Min Seol https://soominseol.design/About Hello! I’m Soo Min, a graphic + digital designer&nbsp;based in San Antonio, Texas and Seoul, South Korea. I create community-driven, cross-cultural designs for social good and enjoy the challenges offered with every creative opportunity. I specialize in digital + print design,&nbsp;branding, illustration and web design&nbsp;services. On weekends, you can find me&nbsp;baking 🥨️︎︎︎ and&nbsp;doodling random&nbsp;illustrations 🖋️︎︎︎.&nbsp;My creative type is Adventurer💡️︎︎︎, fueled by high energy levels and boundless enthusiasm. ︎Experience&nbsp; &nbsp; &nbsp; &nbsp; Graphic + Digital Designer, Content &amp; Creative Studio International Rescue Committee︎︎︎NYC, NY (remote) | Aug 2024 – Present&nbsp; Multimedia Designer, High Value FundraisingInternational Rescue Committee︎︎︎ NYC, NY (remote) | Apr 2023 – Aug 2024&nbsp; Visual Communications Designer Syracuse University Center for Sustainable Community Solutions&nbsp;︎︎︎ Syracuse, NY | Aug 2020 – May 2023Art Director &amp; Illustrator The 5 O’ Clock Project&nbsp;︎︎︎ Syracuse, NY | Jan 2022&nbsp;– May 2022Freelance Graphic Designer Samaritan's Purse Korea&nbsp;︎︎︎ Seoul, South Korea | Aug 2020 – Jan 2022Head Designer Globalists︎︎︎ Syracuse, NY | Sep 2019 – Aug 2020UI/UX Team Leader Pixels &amp; Print Workshop︎︎︎ Syracuse, NY | Mar 2020Marketing Intern BrandLoyalty︎︎︎ Seoul, South Korea | Jun 2019&nbsp;– Aug 2019 ︎Education Syracuse University |&nbsp;S.I. Newhouse School of Public Communications 2021 - 2022&nbsp; &nbsp;M.S. Multimedia, Photography and Design 2016 - 2020&nbsp;&nbsp;B.S. Graphic Design, Psychology Minor &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; (Magna Cum Laude, Dean’s List) ︎Skills Visual Design&nbsp; Adobe InDesign, Illustrator, Photoshop, After Effects, Premiere Pro, Dimension, Aero, Branding, Procreate, Illustration, Glyphs, Lens Studio, Meta Spark Studio UI/UX Design HTML, CSS, Sublime Text, Sketch, Figma, Adobe XD, InVision, Wireframes Work Skills Microsoft Word, PowerPoint, Excel, Outlook, Miro, Trello, Keynote, Slack, Instagram, Snapchat, Fluent in Korean &amp; English ︎Awards &amp; Honors Award of Excellence in Graduate Student Interactive Multimedia and Emerging Technologies Competition&nbsp; BEA Festival of Media Arts 2023Graduate School Master’s Prize selected by the School for Academic Excellence Newhouse School 2023 Excellence in Web Development &amp; Coding Award Newhosue Awards 2022 Top 100 Design Students in the USA Design Nation 2020 Honorable Mention in Typeface Design and in Stamp Design Graphis New Talent 2020 The Consul General’s Award 1st Place Korean Classical Garden Art Contest 2013 &nbsp; Let’s work together! ︎ Email︎︎︎ Instagram︎︎︎ LinkedIn&nbsp;︎︎︎ https://soominseol.design/Say-Yes-To-Less Sat, 07 Jan 2023 21:59:46 +0000 Soo Min Seol https://soominseol.design/Say-Yes-To-Less SAY YES TO LESS Date: 2022 Target Audience: Parents &amp; KidsTools: Qualtrics, Figma, Squarespace, Meta Spark Studio, Procreate, Adobe Illustrator, Photoshop, After Effects, Premiere ProRole: Brand Campaign, Website Design, UI/UX, Illustration, AR Say Yes To Less campaign started with a question: “While birthday parties give joyful moments that will last forever in kid’s and parents’ memories, where will all that waste from the celebration go?” Thinking of all the waste ending up in landfills, incinerators and oceans that accelerates the climate crisis, I realized how birthday parties can be stressful for parents, their wallets and the planet. Say Yes To Less is a nonprofit campaign committed to cutting down on unnecessary waste by encouraging parents to learn sustainable alternatives for their kid’s birthday parties. The goal of this campaign is to encourage parents to learn every small act to help the environment counts and to make mindful decisions based on environmental impact for a more sustainable and brighter future so that kids can recognize their own role in keeping Earth beautiful. By redefining birthday parties, Say Yes To Less embraces the idea that sustainable birthday celebrations can change a world often focused on "more” by making celebrations more meaningful for kids, parents and the Earth! View Live Website ︎︎︎ <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/4657318eedf9712d8d67ae0b2765494dbced03b5baf89bd134a4b0c2c000bc7b/SYTL_Website_Mockup-.gif" data-mid="166383165" border="0" src="https://freight.cargo.site/w/1000/i/4657318eedf9712d8d67ae0b2765494dbced03b5baf89bd134a4b0c2c000bc7b/SYTL_Website_Mockup-.gif" /> Challenge of the project&nbsp; In general, most of the sustainable alternative resources are in articles within publications or a post from personal blogs or they can get visual ideas from Pinterest. To find the needed information, people would need to type specific keywords in the internet search bar and browse different platforms on their end. I found finding the needed resources would be challenging for parents who care about sustainability.&nbsp;Much of the information regarding sustainable alternatives traditionally is text-heavy with few visuals.Why birthday theme?The primary audience for the Say Yes to Less campaign is parents with kids who are interested in sustainable living. There are eco-conscious parents who are passionate about sustainable living, yet it might sound difficult to other parents. Approaching the environmental issue in a more friendly way to my target audience, I went with a birthday party specifically so that many parents could relate by triggering emotional responses in them. After market research, in order to differentiate my campaign from other platforms, I created an online platform where people can find specific information at once focusing on the birthday party theme and engage together while enjoying looking at the visuals and trying out AR filters with their kids.&nbsp; 1. DISCOVER &amp; RESEARCH Qualtrics Survey I conducted an online survey using Qualtrics to collect data about people’s awareness and attitudes around sustainability, with a particular focus on children’s birthday parties. Based on the 107 survey responses and an interview with an environmentalist, I utilized the data to create user personas for the website and understand their main needs. <img width="1108" height="759" width_o="1108" height_o="759" data-src="https://freight.cargo.site/t/original/i/8e5984ec9a8c7683634b534f098f13ea83696d187caa643612733d36eff836b9/SYTL_Qualtrics-Survey2.png" data-mid="166233061" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/8e5984ec9a8c7683634b534f098f13ea83696d187caa643612733d36eff836b9/SYTL_Qualtrics-Survey2.png" /> <img width="1350" height="820" width_o="1350" height_o="820" data-src="https://freight.cargo.site/t/original/i/b6dd984ee001905d3482c923d3b7905f70e4763a788fdb92d7bd68d23b1f0888/SYTL_Qualtrics-Survey.png" data-mid="166233060" border="0" data-scale="62" src="https://freight.cargo.site/w/1000/i/b6dd984ee001905d3482c923d3b7905f70e4763a788fdb92d7bd68d23b1f0888/SYTL_Qualtrics-Survey.png" /> <img width="1366" height="619" width_o="1366" height_o="619" data-src="https://freight.cargo.site/t/original/i/5cd4ac33845adabdadcd7eda61f0e35f6e579edf8457344d85c9ca5fc445277d/SYTL_Qualtrics-Survey3.png" data-mid="166233062" border="0" data-scale="74" src="https://freight.cargo.site/w/1000/i/5cd4ac33845adabdadcd7eda61f0e35f6e579edf8457344d85c9ca5fc445277d/SYTL_Qualtrics-Survey3.png" /> User Personas <img width="1811" height="2032" width_o="1811" height_o="2032" data-src="https://freight.cargo.site/t/original/i/c56c96456b21c66dd23f56824fa9c3fa1d988e2ac19a372db17c0acbd5ccdd4d/Persona.png" data-mid="166378029" border="0" src="https://freight.cargo.site/w/1000/i/c56c96456b21c66dd23f56824fa9c3fa1d988e2ac19a372db17c0acbd5ccdd4d/Persona.png" /> <img width="1803" height="1905" width_o="1803" height_o="1905" data-src="https://freight.cargo.site/t/original/i/862f06a8189eb0347b0e7d33c491d1d4561fad0f13235c1f42317e01cac387a1/Persona2.png" data-mid="166378847" border="0" src="https://freight.cargo.site/w/1000/i/862f06a8189eb0347b0e7d33c491d1d4561fad0f13235c1f42317e01cac387a1/Persona2.png" /> During the research process, I dived deeply into diverse segments in the U.S. on environmental issues. This journal, Diverse segments of the US public underestimate the environmental concerns of minority and low-income Americans︎︎︎, has broadened my perspective towards and cleared previous misconceptions on the racial groups of environmentalists and those interested in a sustainable lifestyle. In this journal, the study found most Americans including both White and non-White associate the term “environmentalist” most closely with whites, highly educated and wealthy. Moreover, on average, participants including Blacks, Latinos, and Asians notably underestimated the environmental concerns of all rated demographic groups except whites and younger Americans, relative to each group’s mean level of reported concern while overestimating whites’ environmental concern, relative to whites’ mean self-report (Pearson et al., 2018). From this journal, I learned how there is a widespread underestimation of the environmental concerns of a broad range of sociodemographic groups in America. Although my campaign project might not directly address these false beliefs about environmental concerns, it can embrace diversity and inclusion by casting families from different cultures in the promotional video or creating a section where people from diverse cultures can share their stories on a sustainable lifestyle. Furthermore, before building a wireframe for the website, I can refer to this research to consider who could be the target persona instead of assuming that only environmentalists or moms who are White and affluent will be interested in my campaign. 2. BRAINSTORM BRAND IDENTITY &nbsp; Based on the discovery and research performed, I simply started brainstorming logo ideas and creating moodboards. Focusing on this campaign’s vision, mission, personality and tone of voice, I also searched for the font, color, style etc. and considered all aspects of visual language that would embody its brand strategy. Keywords: sustainability / friendly / hopeful / positive / engaging / informative<img width="8139" height="5151" width_o="8139" height_o="5151" data-src="https://freight.cargo.site/t/original/i/3e509545c566c5f9869b5b401521b4c9e25946d812629f4ae9b87014a9c2d553/Moodboard.png" data-mid="166379374" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/3e509545c566c5f9869b5b401521b4c9e25946d812629f4ae9b87014a9c2d553/Moodboard.png" /> 3. CREATE BRAND IDENTITY &nbsp; <img width="16001" height="3043" width_o="16001" height_o="3043" data-src="https://freight.cargo.site/t/original/i/a7f3aa3a5cdc318e575e9b0a126043902d61e61a77afac01f9332cedae787015/SYTL_Headlogo.png" data-mid="166389313" border="0" src="https://freight.cargo.site/w/1000/i/a7f3aa3a5cdc318e575e9b0a126043902d61e61a77afac01f9332cedae787015/SYTL_Headlogo.png" /> <img width="4093" height="2313" width_o="4093" height_o="2313" data-src="https://freight.cargo.site/t/original/i/1c997ea1ddd0968bf509e86e9fd505688b063c60a39d4ef06fa40a64ce59cd34/SYTL_Hero.png" data-mid="166404649" border="0" src="https://freight.cargo.site/w/1000/i/1c997ea1ddd0968bf509e86e9fd505688b063c60a39d4ef06fa40a64ce59cd34/SYTL_Hero.png" /> <img width="4092" height="1855" width_o="4092" height_o="1855" data-src="https://freight.cargo.site/t/original/i/4b996d301e6d451e437d96f3a8f986eba0d397731665ff16ed7be501791790df/SYTL_Colors.png" data-mid="166386373" border="0" src="https://freight.cargo.site/w/1000/i/4b996d301e6d451e437d96f3a8f986eba0d397731665ff16ed7be501791790df/SYTL_Colors.png" /> <img width="2600" height="3155" width_o="2600" height_o="3155" data-src="https://freight.cargo.site/t/original/i/726de5fcc3ddeb32769a5224f4410abd1b4d35acb19a4d57cb12984d813fc744/SYTL_Typeface-13.png" data-mid="166409591" border="0" src="https://freight.cargo.site/w/1000/i/726de5fcc3ddeb32769a5224f4410abd1b4d35acb19a4d57cb12984d813fc744/SYTL_Typeface-13.png" /> <img width="2600" height="3155" width_o="2600" height_o="3155" data-src="https://freight.cargo.site/t/original/i/119bca02b57f7f8df3dd615864796757348c283f8b46691681bd8d19e7fe6ebf/SYTL_Typeface-14.png" data-mid="166409593" border="0" src="https://freight.cargo.site/w/1000/i/119bca02b57f7f8df3dd615864796757348c283f8b46691681bd8d19e7fe6ebf/SYTL_Typeface-14.png" /> I intentionally picked an “Ecofont Vera Sans” known as an eco-friendly typeface. This typeface is not “full” and contains circular holes (inside the letters), offering an original idea for saving up to 30% ink per page. Since this typeface’s rationale aligns with the theme of this campaign, I wanted to promote the use of this typeface through this campaign. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f20e6e459575ab34e99c8ef10b03ed57d12473216f193e022c7f4442c6d1d5b1/Poster-on-Bus-Stop-Mockup.png" data-mid="166346864" border="0" src="https://freight.cargo.site/w/1000/i/f20e6e459575ab34e99c8ef10b03ed57d12473216f193e022c7f4442c6d1d5b1/Poster-on-Bus-Stop-Mockup.png" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9d7fa11857c155c1902682e01a99e5629e419cdfc1dac3a63c4f00ed42bccba7/Pin_Button_Mockup_2.png" data-mid="166386197" border="0" src="https://freight.cargo.site/w/1000/i/9d7fa11857c155c1902682e01a99e5629e419cdfc1dac3a63c4f00ed42bccba7/Pin_Button_Mockup_2.png" /> <img width="6000" height="4500" width_o="6000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/04cd1a8e08749b9f6702182b56171dd7f61b6a469b75a8c1ea625eca051bbac7/Outdoor-Mockup.png" data-mid="166346856" border="0" src="https://freight.cargo.site/w/1000/i/04cd1a8e08749b9f6702182b56171dd7f61b6a469b75a8c1ea625eca051bbac7/Outdoor-Mockup.png" /> <img width="2625" height="3500" width_o="2625" height_o="3500" data-src="https://freight.cargo.site/t/original/i/c954314d80d23e6f25fa127e1778534448e13b22d0bbc226af21b984204ada3a/City-Poster-Mockup02.png" data-mid="166346837" border="0" src="https://freight.cargo.site/w/1000/i/c954314d80d23e6f25fa127e1778534448e13b22d0bbc226af21b984204ada3a/City-Poster-Mockup02.png" /> Campaign Outreach VideoThis campaign also includes an outreach video which serves as a significant strategy to increase engagement on digital and social channels. Directed and Written by Soo Min Seol | Director of Photography Cristie Kwon | Starring: Noah Moon, Minji Kim | Voice Actor Josh Ahn | Edited by Cristie Kwon and Soo Min Seol | Illustrated by Soo Min Seol | Music: “Bluest Blue” by Music Box and “Jee Louie” by Condor . Website VIEW LIVE WEBSITE︎︎︎On the campaign website, the “Make a Green Choice” section is where people can find sustainable alternatives for kids’ birthday parties. In this section, I initially placed three category items on three-column blocks as a card style. However, having three items in one big column was overwhelming and looked busy which could prevent users from absorbing the information. Thus, I came up with another design solution by placing each category in just one column but showing all six categories by scrolling down. In this way, users not only can find the needed resources easily but also see the attractive visuals for each category. <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/52bb305fe66c6367174eeb22d6ef9d6ceb1bd615bbe8cccfc74835f8b770bfa9/Minimal-Website-Mockup.png" data-mid="166411928" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/52bb305fe66c6367174eeb22d6ef9d6ceb1bd615bbe8cccfc74835f8b770bfa9/Minimal-Website-Mockup.png" /><img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/252c549903f8a7c555e6fa99b2da2282e9b82454cba1e651fe4ae8bf0b5f0fb7/web-mockup-V1-left.png" data-mid="166412008" border="0" src="https://freight.cargo.site/w/1000/i/252c549903f8a7c555e6fa99b2da2282e9b82454cba1e651fe4ae8bf0b5f0fb7/web-mockup-V1-left.png" /> Augmented Reality One of the deliverables that shaped the Say Yes To Less campaign in a more unique way is the AR filters using the Meta Spark Studio. On the official website, users can click the “Try It” buttons on a mobile device to try the effects. The use of the augmented reality medium makes the campaign brand identity stronger and triggers emotional engagement between parents and their kids. To view more AR filters, please go to the Say Yes To Less website︎︎︎. &nbsp; <img width="417" height="720" width_o="417" height_o="720" data-src="https://freight.cargo.site/t/original/i/74c09c2d27484e24a72f63bb6d070ab57b7ec23a6370aea92d5da904b6ee6098/Happy-Green-Birthday.gif" data-mid="164409467" border="0" src="https://freight.cargo.site/w/417/i/74c09c2d27484e24a72f63bb6d070ab57b7ec23a6370aea92d5da904b6ee6098/Happy-Green-Birthday.gif" /> <img width="417" height="720" width_o="417" height_o="720" data-src="https://freight.cargo.site/t/original/i/0247d2578e1fe2d8091fc25496a075b43057f9a3e540c0f2fec233f7aec1a0f9/Green-Confetti.gif" data-mid="166410131" border="0" src="https://freight.cargo.site/w/417/i/0247d2578e1fe2d8091fc25496a075b43057f9a3e540c0f2fec233f7aec1a0f9/Green-Confetti.gif" /> <img width="417" height="720" width_o="417" height_o="720" data-src="https://freight.cargo.site/t/original/i/85759aa2e1900339760fa7a56b12f7abede4d8728ddaf2fdc4d63cee1f457280/Say-Yes-To-Less.gif" data-mid="166410133" border="0" src="https://freight.cargo.site/w/417/i/85759aa2e1900339760fa7a56b12f7abede4d8728ddaf2fdc4d63cee1f457280/Say-Yes-To-Less.gif" /> <img width="417" height="720" width_o="417" height_o="720" data-src="https://freight.cargo.site/t/original/i/099dbca370d6022496a37fbdf3cbfb45a3cde9f324cd93c56b4159ae000a621d/Duck-Face-Paint.gif" data-mid="166410130" border="0" src="https://freight.cargo.site/w/417/i/099dbca370d6022496a37fbdf3cbfb45a3cde9f324cd93c56b4159ae000a621d/Duck-Face-Paint.gif" /> &gt; Challenge&nbsp; One of the challenges that I particularly struggled with the most was the brainstorming and researching stage. While completing this project, I did a lot of researching and copywriting as this campaign needs to give enough helpful information to users for each birthday party supply. While completing this project, I pushed myself out of my comfort zone by pitching this project idea to more than fifteen people, especially those who don’t have design experiences and study in different fields and reaching out to interview an environmentalist who could share their story with me and understand their concerns.&nbsp; &gt; Lesson This project aligns with my mission statement: to empower diverse communities and non-profit organizations through cross-cultural, human-centered designs for social good. Say Yes To Campaign is relevant to the environmental issue that we are currently facing and it is something that society as a whole has to work continuously on together. Contributing to the issue that we are facing and using my design skills to help to make people aware of this issue was meaningful to me.&nbsp; Additional Projects︎︎︎ https://soominseol.design/Recycle-Right-New-York Thu, 04 Feb 2021 05:03:08 +0000 Soo Min Seol https://soominseol.design/Recycle-Right-New-York Recycle Right NY Date: Brand Campaign 2020 - 2021 / Outreach Graphics 2020 - Present Target Audience: Residents in NYS, RRNY StakeholdersTools:&nbsp; Adobe Illustrator, Photoshop, InDesign, After Effects, Squarespace, ProcreateRole: Brand Campaign, Website Design, Illustration Recycle Right NY is an education and outreach effort informed by more than 100 recycling professionals from across New York State. The major goals of this campaign are to increase recycling participation and reduce recycling confusion by providing the information and resources people need to recycle right. Working as a visual communications designer and collaborating with the outreach team at Syracuse University Center for Sustainable Community Solutions (SU-CSCS), I was responsible for developing and executing a strong brand identity for this campaign. View Live Website ︎︎︎ <img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/b0b44505fd3616f4f2948ceb75f5364aa5325e685ed27c68cac723a4d782febb/RRNY_Highlight_Gif.gif" data-mid="163813704" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/b0b44505fd3616f4f2948ceb75f5364aa5325e685ed27c68cac723a4d782febb/RRNY_Highlight_Gif.gif" /> 1. DISCOVER &amp; RESEARCH Understand what the campaign embodies &amp; learn about its industry and competitors. In the&nbsp;discovery phase, I start with understanding the brand’s goal, mission and vision by discussing with the team or client. The program&nbsp;coordinator sent me an image of the keywords drawn from survey responses that were administered to the Recycle Right NY stakeholder group regarding campaign tone, focus and approach. &nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ce0b6406ec7ea7bf2a2eca23882cb25d2846cf84580c9fe01499f2fffaa93b4c/RRNY-Campaign-Indentity-Word-Cloud.jpg" data-mid="163816276" border="0" src="https://freight.cargo.site/w/1000/i/ce0b6406ec7ea7bf2a2eca23882cb25d2846cf84580c9fe01499f2fffaa93b4c/RRNY-Campaign-Indentity-Word-Cloud.jpg" /> <img width="2088" height="2086" width_o="2088" height_o="2086" data-src="https://freight.cargo.site/t/original/i/33830b92005347528b144f1f106b78eafce41514b8dd870e7d4cc011dea62e1c/logoresearch_memo.png" data-mid="163706340" border="0" src="https://freight.cargo.site/w/1000/i/33830b92005347528b144f1f106b78eafce41514b8dd870e7d4cc011dea62e1c/logoresearch_memo.png" /> Then, I researched diverse logos of current recycling organizations to draw insights that will serve me later on in the ideation phase. In order to differentiate the RRNY campaign from other campaigns and organizations, I found three common elements in their logos: state map/shape, arrow, and recycle symbol. Also, most of them share similar color schemes such as green and blue. 2. BRAINSTORM &amp; IDEATION Develop ideas &amp; decide on art direction.&nbsp; Based on the discovery and research performed, I simply started brainstorming logo ideas and creating moodboards. Focusing on this campaign’s vision, mission, personality and tone of voice, I also searched for the font, color, style etc. and considered all aspects of visual language that would embody its brand strategy. Keywords:&nbsp; hope / positivity / confidence / thumbs up / community / human / connection&nbsp;<img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/76fb886af9fe5eb2c4b29928b897adb6b2b0fd753b1b49448c9509c25a10e407/RRNY_MOOD-BOARD.001.png" data-mid="163704515" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/76fb886af9fe5eb2c4b29928b897adb6b2b0fd753b1b49448c9509c25a10e407/RRNY_MOOD-BOARD.001.png" /> 3. SKETCH &amp; DESIGN Create logo concepts based on the strategy &amp; execute them digitally.Based on the discovery and research performed, I started sketching out many logo ideas. Once I had a ton of sketches, I selected the most promising concepts and executed them digitally. <img width="3901" height="2926" width_o="3901" height_o="2926" data-src="https://freight.cargo.site/t/original/i/ac81fe10a8bbc7c4fce5e10d2ae2a7f410ca488fb9ce26a1c6df415a5eec2677/RRNY_Draft_Portfolio.png" data-mid="163728923" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/ac81fe10a8bbc7c4fce5e10d2ae2a7f410ca488fb9ce26a1c6df415a5eec2677/RRNY_Draft_Portfolio.png" /> 4. PRESENT &amp; DELIVER Review logo ideas with the team &amp; deliver the finalist.&nbsp; After going through reviews and votes with the SU-CSCS team, SUNY-ESF and DEC (New York State Department of Environmental Conservation), the logos were narrowed down from more than ten ideas to this finalist for the RRNY campaign. Once the finalized design was approved, I delivered the brand identity package including logo artwork and a style guide. <img width="4093" height="2547" width_o="4093" height_o="2547" data-src="https://freight.cargo.site/t/original/i/917cc6a7ab93bdb26f3e05971b75cbc90ff94c0a24afc545fbd349fb55989c23/RRNY_Logo_Primary.png" data-mid="163905777" border="0" src="https://freight.cargo.site/w/1000/i/917cc6a7ab93bdb26f3e05971b75cbc90ff94c0a24afc545fbd349fb55989c23/RRNY_Logo_Primary.png" /> <img width="4092" height="2546" width_o="4092" height_o="2546" data-src="https://freight.cargo.site/t/original/i/ee5d6c057e1de6a607d049f70f3acbe88f4555e783e29c72d54b4fae1a8e503c/RRNY_Logo_Colors-04.png" data-mid="163731259" border="0" src="https://freight.cargo.site/w/1000/i/ee5d6c057e1de6a607d049f70f3acbe88f4555e783e29c72d54b4fae1a8e503c/RRNY_Logo_Colors-04.png" /> <img width="4093" height="2547" width_o="4093" height_o="2547" data-src="https://freight.cargo.site/t/original/i/dc8f7d704e1877837a80edaa55d5c0422b86147ea5aebdfd819c7661837a0f17/RRNY_Logo_Colors-05.png" data-mid="163731260" border="0" src="https://freight.cargo.site/w/1000/i/dc8f7d704e1877837a80edaa55d5c0422b86147ea5aebdfd819c7661837a0f17/RRNY_Logo_Colors-05.png" /> <img width="4092" height="2547" width_o="4092" height_o="2547" data-src="https://freight.cargo.site/t/original/i/5fff0d7cfe731bfadc0d92673577e5a84d5e27a58b0e58bf149b25cb62ef42b1/RRNY_Logo_Colors-06.png" data-mid="163731261" border="0" src="https://freight.cargo.site/w/1000/i/5fff0d7cfe731bfadc0d92673577e5a84d5e27a58b0e58bf149b25cb62ef42b1/RRNY_Logo_Colors-06.png" /> <img width="4138" height="992" width_o="4138" height_o="992" data-src="https://freight.cargo.site/t/original/i/497064e51c6ec0e2b8b053fe87a47dcf0756bbe15c5ad236889a35ed41bacc51/RRNY_Portfolio-02.png" data-mid="163729966" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/497064e51c6ec0e2b8b053fe87a47dcf0756bbe15c5ad236889a35ed41bacc51/RRNY_Portfolio-02.png" />RRNY Logo Concept <img width="4092" height="1855" width_o="4092" height_o="1855" data-src="https://freight.cargo.site/t/original/i/d7b9d78560db3da08f3283100a13f7356b38b4ce2b07232f39490ffffa0e0340/RRNY_Color.png" data-mid="163731236" border="0" src="https://freight.cargo.site/w/1000/i/d7b9d78560db3da08f3283100a13f7356b38b4ce2b07232f39490ffffa0e0340/RRNY_Color.png" />RRNY Color SchemesThe primary color schemes for this campaign are orange, teal, and dark green. Since green and blue are commonly used for logos of recycling organizations, I tried to avoid them and picked colors that contrast with each other and bring a positive mood to the campaign. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/500e01fef4d539dd32448d957a11cc3b9d2d9325bbb887798fe6c76a671e7ea0/RRNY_poster1.png" data-mid="163894737" border="0" src="https://freight.cargo.site/w/1000/i/500e01fef4d539dd32448d957a11cc3b9d2d9325bbb887798fe6c76a671e7ea0/RRNY_poster1.png" /> <img width="2780" height="2287" width_o="2780" height_o="2287" data-src="https://freight.cargo.site/t/original/i/ebbb2ab17e48c15473bbb41a5dbca5ee9ea2002e97b96695afdd83e99fb799f6/RRNY_Poster_White.png" data-mid="163905085" border="0" src="https://freight.cargo.site/w/1000/i/ebbb2ab17e48c15473bbb41a5dbca5ee9ea2002e97b96695afdd83e99fb799f6/RRNY_Poster_White.png" /> <img width="6000" height="4500" width_o="6000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/ed217f70c5c4f9ff4635b85656fabfbadae25a303b8affe7d32200b33e343787/RRNY_Sticker-Pack.png" data-mid="163904747" border="0" src="https://freight.cargo.site/w/1000/i/ed217f70c5c4f9ff4635b85656fabfbadae25a303b8affe7d32200b33e343787/RRNY_Sticker-Pack.png" /> <img width="2625" height="1939" width_o="2625" height_o="1939" data-src="https://freight.cargo.site/t/original/i/fa83adae89c392338804f09477b665524663f7c824fcd3b221966a0ad823e229/RRNY_Magnet.png" data-mid="163895376" border="0" src="https://freight.cargo.site/w/1000/i/fa83adae89c392338804f09477b665524663f7c824fcd3b221966a0ad823e229/RRNY_Magnet.png" />RRNY Banner / Poster / Stickers / Magnet <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/7fc6de6e57bad12e71db6baad94198bde2b9c8390edf9e067802b9637b1ddd45/RRNY_Website_Mockup.png" data-mid="163732237" border="0" src="https://freight.cargo.site/w/1000/i/7fc6de6e57bad12e71db6baad94198bde2b9c8390edf9e067802b9637b1ddd45/RRNY_Website_Mockup.png" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/c1428f7d593134d53c68b77e5e11559ccdff5be1b26f851d3c0e348ff0cb4fdd/RRNY_Website-Mockup.png" data-mid="163905008" border="0" src="https://freight.cargo.site/w/1000/i/c1428f7d593134d53c68b77e5e11559ccdff5be1b26f851d3c0e348ff0cb4fdd/RRNY_Website-Mockup.png" /> RRNY Website Design VIEW RRNY WEBSITE︎︎︎ SOCIAL MEDIA OUTREACH MATERIALS&nbsp; I created monthly outreach graphics in both English and Spanish to convey messages for the RRNY campaign for its website, Facebook and Instagram account. To view more outreach content graphics, please go to @recyclerightny︎︎︎&nbsp;or the outreach materials page︎︎︎ on the RRNY website. <img width="6000" height="3364" width_o="6000" height_o="3364" data-src="https://freight.cargo.site/t/original/i/409cac2e440a676b8f10af1bca8ad569093a5eb89494b8064424d495c326ead6/RRNY_Social-Media03.png" data-mid="163890344" border="0" src="https://freight.cargo.site/w/1000/i/409cac2e440a676b8f10af1bca8ad569093a5eb89494b8064424d495c326ead6/RRNY_Social-Media03.png" /> <img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/8d3c32c577fa6ac10c507ac91d9e717cc2b039c94ed82596f14cc5c09514c454/RRNY_Social-Media02.png" data-mid="163886653" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/8d3c32c577fa6ac10c507ac91d9e717cc2b039c94ed82596f14cc5c09514c454/RRNY_Social-Media02.png" /> <img width="6000" height="3750" width_o="6000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/670e261ce0ea60a883deeafcee03c82f8c520b00b2ca4d0ec8a27ac217f80959/RRNY_IG.png" data-mid="163886650" border="0" src="https://freight.cargo.site/w/1000/i/670e261ce0ea60a883deeafcee03c82f8c520b00b2ca4d0ec8a27ac217f80959/RRNY_IG.png" /> <img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/378c46a4d284fd84cb94bea706be81981446a5a13341bb54841266386a033d37/RRNY_Outreach_Motion.gif" data-mid="163892125" border="0" src="https://freight.cargo.site/w/1000/i/378c46a4d284fd84cb94bea706be81981446a5a13341bb54841266386a033d37/RRNY_Outreach_Motion.gif" /> &nbsp; &gt; Challenge&nbsp; Leading this big campaign branding identity process was exciting but also challenging with a high degree of responsibility at the same time. It was challenging to create a logo for this campaign that delivers a message of the campaign succinctly and also builds an emotional connection with the audience. By the time the final logo was decided, I tried to keep reminding myself of the vision of this campaign and the messages that it wants to convey to the public. &gt; Lesson One of the lessons I learned is to communicate and always remember what kind of target audience the brand/campaign is speaking to. In particular, I was able to develop my collaboration skills while communicating with my team for multiple reviews. Moreover, this project helped me to think more strategically in visual communications with marketing. Additional Projects︎︎︎ https://soominseol.design/Pass-Da-R-O-C-K Wed, 25 Jan 2023 19:31:39 +0000 Soo Min Seol https://soominseol.design/Pass-Da-R-O-C-K Pass Da R.O.C.K. Date: March 2020 Client: Pass Da R.O.C.K. Tools: Sketch, Adobe XD, InVision, KeynoteRole: UI/UX, Website Redesign&nbsp; I participated in a 3-day intensive Pixels &amp; Print Design Workshop to redesign the whole brand system for local Syracuse non-profit, Pass Da R.O.C.K. whose mission is to redefine the realities of inner-city youth from desperation to hope. As a student leader in UI/UX team, I collaborated with my teammates, professional coaches and a Webflow developer to redesign and develop functioning websites accessible to our client. View Live Website ︎︎︎ <img width="18600" height="12001" width_o="18600" height_o="12001" data-src="https://freight.cargo.site/t/original/i/c9f8aad084b3bf9b35411249ee44e2c6b14b1ad2e4a07642f6ee55bc3ad9d3c5/PASS-DA-ROCK-05.jpg" data-mid="166014746" border="0" src="https://freight.cargo.site/w/1000/i/c9f8aad084b3bf9b35411249ee44e2c6b14b1ad2e4a07642f6ee55bc3ad9d3c5/PASS-DA-ROCK-05.jpg" /> Challenge of the project is to design a better way to empower the target audience to engage with Pass Da R.O.C.K. by redesigning the website. 1. UNDERSTAND &amp; DEFINE USER'S NEEDS User need statements: “A ___ needs a way to ___ so that they can ___ .” <img width="3001" height="3484" width_o="3001" height_o="3484" data-src="https://freight.cargo.site/t/original/i/f2bdffb2b636d5d1a99d28925bedd4af84c131eb09147686e29b7ed6d63a43ce/Ideation.JPG" data-mid="169358857" border="0" src="https://freight.cargo.site/w/1000/i/f2bdffb2b636d5d1a99d28925bedd4af84c131eb09147686e29b7ed6d63a43ce/Ideation.JPG" /> <img width="1476" height="1590" width_o="1476" height_o="1590" data-src="https://freight.cargo.site/t/original/i/0e4405583038d0fceb628fc8fac81f301d22516ce8c1d0b637e33b85ab3869f0/User-s-Need.png" data-mid="166016313" border="0" src="https://freight.cargo.site/w/1000/i/0e4405583038d0fceb628fc8fac81f301d22516ce8c1d0b637e33b85ab3869f0/User-s-Need.png" /> <img width="1743" height="2048" width_o="1743" height_o="2048" data-src="https://freight.cargo.site/t/original/i/d0731aa8009f5df5e9bab629577348dab6841d8289609298f694216fdead1564/UserJourney.jpg" data-mid="169358707" border="0" src="https://freight.cargo.site/w/1000/i/d0731aa8009f5df5e9bab629577348dab6841d8289609298f694216fdead1564/UserJourney.jpg" /> Finalized Needs Statements A teacher needs to feel confident in Pass Da R.O.C.K.’s capabilities so that they become advocates for the program and thus recommend students to the program. A volunteer needs a way to learn about upcoming events so that they feel empowered to participate. A donor needs a way to understand how their money would be used so that they feel comfortable donating.&nbsp; 2. SITEMAP<img width="15501" height="10921" width_o="15501" height_o="10921" data-src="https://freight.cargo.site/t/original/i/c8ea638cea8df5db1ee7b45c9741225a89ee8af3093d469fc5d6b00c164dfa61/PassDaROCK_Sitemap.jpg" data-mid="166015787" border="0" data-scale="67" src="https://freight.cargo.site/w/1000/i/c8ea638cea8df5db1ee7b45c9741225a89ee8af3093d469fc5d6b00c164dfa61/PassDaROCK_Sitemap.jpg" /> 3. WIREFRAMESLow-Fidelity Wireframes <img width="3057" height="2263" width_o="3057" height_o="2263" data-src="https://freight.cargo.site/t/original/i/31deee924c57fd2025b517688802a24cb7797557522b07a07999230dcd9a1651/IMG_3933-copy.jpg" data-mid="166015820" border="0" src="https://freight.cargo.site/w/1000/i/31deee924c57fd2025b517688802a24cb7797557522b07a07999230dcd9a1651/IMG_3933-copy.jpg" /> <img width="3905" height="2932" width_o="3905" height_o="2932" data-src="https://freight.cargo.site/t/original/i/d62417a0cf248b99a8d7e9a1b5d0e8865fa20736e52397c55d5902d9d9e92bf2/PDR_team.JPG" data-mid="166015829" border="0" src="https://freight.cargo.site/w/1000/i/d62417a0cf248b99a8d7e9a1b5d0e8865fa20736e52397c55d5902d9d9e92bf2/PDR_team.JPG" /> High-Fidelity WireframesOur team translated insights into sketches and wireframes, designing the end-to-end user experience. By understanding users&nbsp;needs, pain points and goals, our team completely redesigned and developed a functioning website using Webflow. <img width="1880" height="1596" width_o="1880" height_o="1596" data-src="https://freight.cargo.site/t/original/i/362b47d083c74259a056630bc8be5982f2eacea96658e2d81d7a1e6fc1ec25e6/Wireframes.png" data-mid="166053079" border="0" src="https://freight.cargo.site/w/1000/i/362b47d083c74259a056630bc8be5982f2eacea96658e2d81d7a1e6fc1ec25e6/Wireframes.png" /> <img width="596" height="840" width_o="596" height_o="840" data-src="https://freight.cargo.site/t/original/i/7b2ed29451c0c8ec512997d236938981b0abdfe28831b3b182024fbee2a20224/Get-Involved-Hover-Interactive-.gif" data-mid="169359400" border="0" src="https://freight.cargo.site/w/596/i/7b2ed29451c0c8ec512997d236938981b0abdfe28831b3b182024fbee2a20224/Get-Involved-Hover-Interactive-.gif" /> <img width="720" height="450" width_o="720" height_o="450" data-src="https://freight.cargo.site/t/original/i/ae51f77802b204ee3677e65adaa66b250f2cfd266b84a6bbe03ecba8ea6c9122/Donate-Interactive-Mockup.gif" data-mid="169359254" border="0" src="https://freight.cargo.site/w/720/i/ae51f77802b204ee3677e65adaa66b250f2cfd266b84a6bbe03ecba8ea6c9122/Donate-Interactive-Mockup.gif" /> I focused on the Get Involved and Donate page where users would make an action and engage with the program. Understanding the needs of each different type of user, we came up with the solution where each user can make an action to define their role and allow them to find their needs on the Get Involved page. On the Donate page, we wanted to highlight the organization's impact at a glance with transparency to increase donor engagement. 4. PRESENT &amp; DELIVER <img width="1080" height="675" width_o="1080" height_o="675" data-src="https://freight.cargo.site/t/original/i/3e174caae69117b02e61020c5eb6b4c4f5cba73c9fa192d11ec7a9331ca6ef0d/PassDaROCK_Website.gif" data-mid="166014557" border="0" src="https://freight.cargo.site/w/1000/i/3e174caae69117b02e61020c5eb6b4c4f5cba73c9fa192d11ec7a9331ca6ef0d/PassDaROCK_Website.gif" /> View Live Website ︎︎︎ <img width="3387" height="2540" width_o="3387" height_o="2540" data-src="https://freight.cargo.site/t/original/i/a4e4d86a63a4f4ca0f18a8d575f41d3a646add5f4037480e9cb94e4e2a6dfaa2/IMG_3963_Original.jpg" data-mid="166030719" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a4e4d86a63a4f4ca0f18a8d575f41d3a646add5f4037480e9cb94e4e2a6dfaa2/IMG_3963_Original.jpg" /> <img width="2295" height="1836" width_o="2295" height_o="1836" data-src="https://freight.cargo.site/t/original/i/ddf439d3d3ed1f2c11e15493f64b342584ae693a742491251d61463efd80b184/IMG_4122_Original.jpg" data-mid="166030720" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/ddf439d3d3ed1f2c11e15493f64b342584ae693a742491251d61463efd80b184/IMG_4122_Original.jpg" /> UI/UX team with coaches Additional Projects︎︎︎ https://soominseol.design/Embrace-Typeface Thu, 26 Jan 2023 00:23:06 +0000 Soo Min Seol https://soominseol.design/Embrace-Typeface Embrace Typeface Date: November 2019 Client: Wes WhitesideTools: Glyphs, Adobe InDesign, Adobe IllustratorRole: Typeface Design, Copywriting I designed a sans-serif display typeface, Embrace, based off of a Newhouse faculty member at Syracuse University. Embrace was inspired by Wes Whiteside's big heart, which makes room for and welcomes all people as he leads the Visitors Center and coordinates Newhouse's diversity initiatives. The open, confident counters of Embrace illustrate his open-minded and flexible personality. <img width="5888" height="2175" width_o="5888" height_o="2175" data-src="https://freight.cargo.site/t/original/i/ca795d328cee1ff182c5c9138e4745e965671f6c470d6d57ef971ce3a6351d19/TYPEFACE-10.png" data-mid="166579975" border="0" src="https://freight.cargo.site/w/1000/i/ca795d328cee1ff182c5c9138e4745e965671f6c470d6d57ef971ce3a6351d19/TYPEFACE-10.png" /> INTERVIEW &amp; FIND KEYWORDSI started my process by interviewing with Wes and jotting down some of the keywords from his background and personality I found from him. <img width="6500" height="5000" width_o="6500" height_o="5000" data-src="https://freight.cargo.site/t/original/i/fdc57d1cb0a0cc1e5a829164af8a75b8d724f338b984b74763b55508d5a8d9ea/Embrace-Sketch-mockup-1.jpg" data-mid="166064826" border="0" src="https://freight.cargo.site/w/1000/i/fdc57d1cb0a0cc1e5a829164af8a75b8d724f338b984b74763b55508d5a8d9ea/Embrace-Sketch-mockup-1.jpg" />Based on the keywords I picked, I started sketching a few typefaces I felt fit my client. Keywords: open-minded / flexible / friendly / humorous / easy-going / confident <img width="6500" height="5000" width_o="6500" height_o="5000" data-src="https://freight.cargo.site/t/original/i/0d568a274de25368d789b35acebccde0f14442d6fda55142deb05ae234caa517/Embrace-Sketch-mockup-2.jpg" data-mid="166064827" border="0" src="https://freight.cargo.site/w/1000/i/0d568a274de25368d789b35acebccde0f14442d6fda55142deb05ae234caa517/Embrace-Sketch-mockup-2.jpg" /> DESIGN PROCESS&nbsp; <img width="931" height="1193" width_o="931" height_o="1193" data-src="https://freight.cargo.site/t/original/i/6581a12f021044e79200c47f8603445698239fdbc0c445e1210d7700adb01e68/Q.png" data-mid="166557454" border="0" src="https://freight.cargo.site/w/931/i/6581a12f021044e79200c47f8603445698239fdbc0c445e1210d7700adb01e68/Q.png" /> <img width="826" height="1310" width_o="826" height_o="1310" data-src="https://freight.cargo.site/t/original/i/b32c8f6e8823dc680a1f695836d3337fabe1486d611641227c69b1275cdde6fd/R.png" data-mid="166556906" border="0" src="https://freight.cargo.site/w/826/i/b32c8f6e8823dc680a1f695836d3337fabe1486d611641227c69b1275cdde6fd/R.png" /> <img width="851" height="1359" width_o="851" height_o="1359" data-src="https://freight.cargo.site/t/original/i/8af2a4fdc689310e6dbd647f6ad3c704a8bcf576fc7a4d1693e4b2ac1e52af80/Y.png" data-mid="166557453" border="0" src="https://freight.cargo.site/w/851/i/8af2a4fdc689310e6dbd647f6ad3c704a8bcf576fc7a4d1693e4b2ac1e52af80/Y.png" /> <img width="1080" height="394" width_o="1080" height_o="394" data-src="https://freight.cargo.site/t/original/i/70545c7524b135bb8faf5bf6d6c12c715c0e81b74fa45072982d26fca98a8cf4/TYPE-VIDEO.gif" data-mid="166578564" border="0" data-scale="68" src="https://freight.cargo.site/w/1000/i/70545c7524b135bb8faf5bf6d6c12c715c0e81b74fa45072982d26fca98a8cf4/TYPE-VIDEO.gif" />The open, confident counters of Embrace illustrate Wes Whiteside’s open-minded and flexible personality while the delightful, wavy legs and tails show his sense of humor. Embrace typeface includes all uppercase and lowercase characters along with numerals, punctuations and symbols. <img width="2401" height="2401" width_o="2401" height_o="2401" data-src="https://freight.cargo.site/t/original/i/c831c081f0057d64f254bf7c2ec81aca35a327059f9ca3286828f6878ecaa1f8/Embrace-01.png" data-mid="166579260" border="0" src="https://freight.cargo.site/w/1000/i/c831c081f0057d64f254bf7c2ec81aca35a327059f9ca3286828f6878ecaa1f8/Embrace-01.png" /> <img width="5055" height="3259" width_o="5055" height_o="3259" data-src="https://freight.cargo.site/t/original/i/f39af749d568b3905bcfacd35ee0d777fda5f92f432ae18828ee77e5be001e71/Embrace-02.png" data-mid="166579297" border="0" src="https://freight.cargo.site/w/1000/i/f39af749d568b3905bcfacd35ee0d777fda5f92f432ae18828ee77e5be001e71/Embrace-02.png" /> <img width="3001" height="3001" width_o="3001" height_o="3001" data-src="https://freight.cargo.site/t/original/i/9763a23f7bc0ffcfea66b8a0222396697d0ecf079f0d5352e333e46d3972fb5f/Embrace-04.png" data-mid="166579299" border="0" src="https://freight.cargo.site/w/1000/i/9763a23f7bc0ffcfea66b8a0222396697d0ecf079f0d5352e333e46d3972fb5f/Embrace-04.png" /> <img width="3000" height="3001" width_o="3000" height_o="3001" data-src="https://freight.cargo.site/t/original/i/2009a09519a41f81b831900937d9197f0db88acd4cb3206407c2528c9bc6d51e/Embrace-05.png" data-mid="166579300" border="0" src="https://freight.cargo.site/w/1000/i/2009a09519a41f81b831900937d9197f0db88acd4cb3206407c2528c9bc6d51e/Embrace-05.png" /> <img width="3000" height="3001" width_o="3000" height_o="3001" data-src="https://freight.cargo.site/t/original/i/01057d6fb52018682e8f28618408a2d52bfef309f899826be6f2e7a4c71bc3e2/Embrace-09.png" data-mid="166579305" border="0" src="https://freight.cargo.site/w/1000/i/01057d6fb52018682e8f28618408a2d52bfef309f899826be6f2e7a4c71bc3e2/Embrace-09.png" /> <img width="3001" height="3001" width_o="3001" height_o="3001" data-src="https://freight.cargo.site/t/original/i/cfa712d8964d0c6e0507003c62734372977062e06d98d54fb26916b6444d4d19/Embrace-07.png" data-mid="166579302" border="0" src="https://freight.cargo.site/w/1000/i/cfa712d8964d0c6e0507003c62734372977062e06d98d54fb26916b6444d4d19/Embrace-07.png" /> <img width="3001" height="3001" width_o="3001" height_o="3001" data-src="https://freight.cargo.site/t/original/i/a7a5104853a56e6acb11d018a60233e13fe3896845a2fd76e9c26df726b0d6c0/Embrace-06.png" data-mid="166579301" border="0" src="https://freight.cargo.site/w/1000/i/a7a5104853a56e6acb11d018a60233e13fe3896845a2fd76e9c26df726b0d6c0/Embrace-06.png" /> <img width="3001" height="3001" width_o="3001" height_o="3001" data-src="https://freight.cargo.site/t/original/i/bb027305e392484a9baf2ff8cd79978373ea09b1028e2df824150245a65631ee/Embrace-08.png" data-mid="166579304" border="0" src="https://freight.cargo.site/w/1000/i/bb027305e392484a9baf2ff8cd79978373ea09b1028e2df824150245a65631ee/Embrace-08.png" /> <img width="5055" height="3259" width_o="5055" height_o="3259" data-src="https://freight.cargo.site/t/original/i/ddba0302a18fa0a444bf14872ec1cd0031b749302f32bbb4bd7d6985d7c8c19d/TYPEFACE-11.png" data-mid="166579976" border="0" src="https://freight.cargo.site/w/1000/i/ddba0302a18fa0a444bf14872ec1cd0031b749302f32bbb4bd7d6985d7c8c19d/TYPEFACE-11.png" /> EXHIBIT PANELSThese exhibit panels were created for the typeface presentation day, and they highlight Embrace's iconic features as well as the notion of diversity and acceptance. <img width="4500" height="3150" width_o="4500" height_o="3150" data-src="https://freight.cargo.site/t/original/i/9700888e4a4b9f00c828fe32c168f9dd19e669fbe4ef64da9749f6af20cfbea2/Embrace-Poster.jpg" data-mid="166056254" border="0" src="https://freight.cargo.site/w/1000/i/9700888e4a4b9f00c828fe32c168f9dd19e669fbe4ef64da9749f6af20cfbea2/Embrace-Poster.jpg" /><img width="4500" height="3150" width_o="4500" height_o="3150" data-src="https://freight.cargo.site/t/original/i/63d7d8d38e7273a02fe63345ae5ffb48e81ba9cbd1cd93ed433f030c5f5b5f8f/Embrace-Alphabet-mockup.jpg" data-mid="166056253" border="0" src="https://freight.cargo.site/w/1000/i/63d7d8d38e7273a02fe63345ae5ffb48e81ba9cbd1cd93ed433f030c5f5b5f8f/Embrace-Alphabet-mockup.jpg" /> &gt; Challenge&nbsp; The process of creating typeface was painstaking. I had to pay close attention to multiple factors, including legibility, readability, consistency, and spacing, but adjusting the curved strokes was the most time-consuming and challenging of my tasks.&nbsp; &gt; Lesson One of the lessons I learned is to embrace the struggle and uncertainty because that's where the best solutions come from.&nbsp; Additional Projects︎︎︎ https://soominseol.design/Diversity-in-Design-1 Tue, 07 Feb 2023 17:34:06 +0000 Soo Min Seol https://soominseol.design/Diversity-in-Design-1 Diversity in Design Date: March 2020Tools: Adobe Illustrator, PhotoshopRole: 30 Days of Illustration Diversity in design has been an important topic in today’s design industry although many may not be aware of it. According to the Design Census 2019 data created by Google and AIGA, designers from each minority group are less than 10% and some may have little or no representation in the industry. Having more diverse people in the design industry does not merely mean that we have people from various ethnicities and show more unique work environments. It brings diverse thoughts, experiences, perspectives, and design. Being exposed to diverse stories are very essential to “good” design because good design does not target just one audience. It impacts diverse audiences, a community and eventually society. To highlight the value of diversity and inclusion in design industry, I set myself a 30-day illustration challenge by creating 20 illustrations for 20 days and a final poster for the rest of the days.&nbsp; <img width="8682" height="6372" width_o="8682" height_o="6372" data-src="https://freight.cargo.site/t/original/i/7df85dcb60e62b3b6afdb3e9e29303d21df7cbcdb40b636d5f545fee88fc2fbd/Diversity-In-Design-Poster_Poster.png" data-mid="167608814" border="0" src="https://freight.cargo.site/w/1000/i/7df85dcb60e62b3b6afdb3e9e29303d21df7cbcdb40b636d5f545fee88fc2fbd/Diversity-In-Design-Poster_Poster.png" /> RESEARCH PROCESS <img width="1874" height="1036" width_o="1874" height_o="1036" data-src="https://freight.cargo.site/t/original/i/5d6231495f8bc256e37e77d0a166a10a6c5d36551275edef388e84cbceee6468/Screenshot-2023-02-07-at-12.27.26-PM.png" data-mid="167611290" border="0" src="https://freight.cargo.site/w/1000/i/5d6231495f8bc256e37e77d0a166a10a6c5d36551275edef388e84cbceee6468/Screenshot-2023-02-07-at-12.27.26-PM.png" /> A wide-angle view of the backgrounds of designers practicing in the field today (ethnicity rate) Source:&nbsp;Design Census 2019 data︎︎︎ created by Google and AIGA&nbsp; DESIGN PROCESS&nbsp; <img width="2335" height="3113" width_o="2335" height_o="3113" data-src="https://freight.cargo.site/t/original/i/8d829d099a1b8e15eacefec181b94a65e01d073c6d92d105212044f518e2d523/Passion-Project-_1-copy-3.png" data-mid="167608859" border="0" src="https://freight.cargo.site/w/1000/i/8d829d099a1b8e15eacefec181b94a65e01d073c6d92d105212044f518e2d523/Passion-Project-_1-copy-3.png" /> <img width="2335" height="3113" width_o="2335" height_o="3113" data-src="https://freight.cargo.site/t/original/i/d8be25a290a1ad68f9831925a9ed1b9698cb5553ee1a99c56c47f83b41eac96e/Passion-Project-_1-copy-13.png" data-mid="167608868" border="0" src="https://freight.cargo.site/w/1000/i/d8be25a290a1ad68f9831925a9ed1b9698cb5553ee1a99c56c47f83b41eac96e/Passion-Project-_1-copy-13.png" /> <img width="2335" height="3113" width_o="2335" height_o="3113" data-src="https://freight.cargo.site/t/original/i/6945f159321b27b07386bb58520bf64c4fac81d29282fd7ee907dbba16a6c1aa/Passion-Project-_1-copy-4.png" data-mid="167608860" border="0" src="https://freight.cargo.site/w/1000/i/6945f159321b27b07386bb58520bf64c4fac81d29282fd7ee907dbba16a6c1aa/Passion-Project-_1-copy-4.png" /> <img width="2335" height="3113" width_o="2335" height_o="3113" data-src="https://freight.cargo.site/t/original/i/02874a8836307e0ee2df61bdb09280cfca32e88143b09ba032b6b117b4b80326/Passion-Project-_1-copy-18.png" data-mid="167608852" border="0" src="https://freight.cargo.site/w/1000/i/02874a8836307e0ee2df61bdb09280cfca32e88143b09ba032b6b117b4b80326/Passion-Project-_1-copy-18.png" /> <img width="2334" height="3113" width_o="2334" height_o="3113" data-src="https://freight.cargo.site/t/original/i/b8288b648edd51a58dca4932d9e658de4d19dba5740fc98226009c2f7c57e3d0/Passion-Project-_1-copy-17.png" data-mid="167608867" border="0" src="https://freight.cargo.site/w/1000/i/b8288b648edd51a58dca4932d9e658de4d19dba5740fc98226009c2f7c57e3d0/Passion-Project-_1-copy-17.png" /> <img width="2335" height="3113" width_o="2335" height_o="3113" data-src="https://freight.cargo.site/t/original/i/c7dc6e1aecc362475155676b55755179c69fd2cf4a6fb50d3b66a4bda2c72d2d/Passion-Project-_1-copy-6.png" data-mid="167608861" border="0" src="https://freight.cargo.site/w/1000/i/c7dc6e1aecc362475155676b55755179c69fd2cf4a6fb50d3b66a4bda2c72d2d/Passion-Project-_1-copy-6.png" /> <img width="2335" height="3113" width_o="2335" height_o="3113" data-src="https://freight.cargo.site/t/original/i/57693d920aa755302dc8258755ceaa597637b623accf9bd37148fee8c9806270/Passion-Project-_10.png" data-mid="167609668" border="0" src="https://freight.cargo.site/w/1000/i/57693d920aa755302dc8258755ceaa597637b623accf9bd37148fee8c9806270/Passion-Project-_10.png" /> <img width="2334" height="3113" width_o="2334" height_o="3113" data-src="https://freight.cargo.site/t/original/i/ae800c022378e264e6d80a074c2d94ab21177d6e60c7be2f9e797cf9a76644a0/Passion-Project-_20.png" data-mid="167609076" border="0" src="https://freight.cargo.site/w/1000/i/ae800c022378e264e6d80a074c2d94ab21177d6e60c7be2f9e797cf9a76644a0/Passion-Project-_20.png" /> <img width="2335" height="3113" width_o="2335" height_o="3113" data-src="https://freight.cargo.site/t/original/i/9ae7f4f77f30d0964c25629e2bfae0ee1242080facba6655365c1de640aa6a92/Passion-Project-_15.png" data-mid="167609069" border="0" src="https://freight.cargo.site/w/1000/i/9ae7f4f77f30d0964c25629e2bfae0ee1242080facba6655365c1de640aa6a92/Passion-Project-_15.png" /> <img width="2335" height="3113" width_o="2335" height_o="3113" data-src="https://freight.cargo.site/t/original/i/19eba96d93cb56989f9d955ef56f9a60a242d4c796fb6ddc1aea7f9e453b0379/Passion-Project-_7.png" data-mid="167609071" border="0" src="https://freight.cargo.site/w/1000/i/19eba96d93cb56989f9d955ef56f9a60a242d4c796fb6ddc1aea7f9e453b0379/Passion-Project-_7.png" /> Embracing diversity comes from facing uncertainty and being open to new things, so I intentionally named each person with names that people may not be familiar with and could feel uncertain. <img width="4099" height="3151" width_o="4099" height_o="3151" data-src="https://freight.cargo.site/t/original/i/cc32f646bcadefbaa2a6442bc4d16d93f25df4bb0f0fe4c6ea14173db5881c23/Diversity-in-Design-Poster-copy.png" data-mid="167608093" border="0" src="https://freight.cargo.site/w/1000/i/cc32f646bcadefbaa2a6442bc4d16d93f25df4bb0f0fe4c6ea14173db5881c23/Diversity-in-Design-Poster-copy.png" /> &gt; LessonFrom this 30-days of illustration, I was able to build my skills in&nbsp;illustration&nbsp;and drawing and come up with unique styles of each illustration. It was fun to explore many different unique names from the random name generator! Additional Projects︎︎︎ https://soominseol.design/Los-Numero Sun, 29 Jan 2023 20:41:03 +0000 Soo Min Seol https://soominseol.design/Los-Numero Los Números Date: March 2022 Target Audience:&nbsp; Bilingual parents raising and teaching kids both English and SpanishTools: Lens Studio, Adobe IllustratorRole: Augmented Reality, Snapchat Filter Bilingual parents who feel confused about the challenges of raising kids in a multicultural family and teaching kids both English and Spanish need to find some tips for raising bilingual kids. Los Números Snapchat filter was created to help teach the users, particularly young kids, number systems in Spanish in a more fun and interactive way.&nbsp;With the "Hand Joints" template from Lens Studio, the filter encourages the user to engage&nbsp;with the app more actively by using their hand gestures. <img width="18600" height="12001" width_o="18600" height_o="12001" data-src="https://freight.cargo.site/t/original/i/5212a44ed68648ecb40376d6e5a83bcebbb8f2899a82d74d0d04b78e0a68fc71/Cover.png" data-mid="166541094" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/5212a44ed68648ecb40376d6e5a83bcebbb8f2899a82d74d0d04b78e0a68fc71/Cover.png" /> 1. BRAINSTORM &amp; CREATE AN USER JOURNEYI sketched a simple user journey to describe the process of interaction between a user and a product and to communicate my designs through the lens of the users’ goals. <img width="2388" height="1668" width_o="2388" height_o="1668" data-src="https://freight.cargo.site/t/original/i/f7c0fe69fb1c70f23e4adaf3657d99c311e5d364a706a3d9182672c69a3ddedb/UserJourney.png" data-mid="166541072" border="0" data-scale="71" src="https://freight.cargo.site/w/1000/i/f7c0fe69fb1c70f23e4adaf3657d99c311e5d364a706a3d9182672c69a3ddedb/UserJourney.png" /> 2. FIND AN APPLICABLE TEMPLATE The Hand Joints template includes the outlines of each finger shape and the different effects of the particles when the users are making certain finger gestures. I added 3D text effects to put each number system in Spanish and placed each on the top of the user's fingers. I also made all the motions of the color in different colors to bring a more fun and dynamic vibe. <img width="1878" height="932" width_o="1878" height_o="932" data-src="https://freight.cargo.site/t/original/i/93b2d9a88d61dfd0b53a4665bf584270c3a57bd8cbd9b3b2ffcb79d27a1d053d/Template.png" data-mid="166553561" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/93b2d9a88d61dfd0b53a4665bf584270c3a57bd8cbd9b3b2ffcb79d27a1d053d/Template.png" /> Hand Joints Template 3. FIND AN APPLICABLE TEMPLATE <img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/ecb41c700122a289239c13c2b1811d7eafaebd4123964f67fa0029c9d95ceaae/LN_Preview.gif" data-mid="166542739" border="0" src="https://freight.cargo.site/w/1000/i/ecb41c700122a289239c13c2b1811d7eafaebd4123964f67fa0029c9d95ceaae/LN_Preview.gif" /> Preview<img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/aab592a1478a116b3888b1fc4382786a5a29d51af7409a7db74f149327b3dc5c/LN_Prototype.gif" data-mid="166542740" border="0" src="https://freight.cargo.site/w/1000/i/aab592a1478a116b3888b1fc4382786a5a29d51af7409a7db74f149327b3dc5c/LN_Prototype.gif" /> Prototype &gt; Challenge&nbsp; The biggest challenge that I faced while working on this project was the placement of the texts. Because this filter includes five different hand gestures, I had to adjust the placement including the heights and positions of each text. Although it was tedious work, I had to be careful of the placement of the texts so that the text doesn’t cover the hand gestures. &gt; LessonThis project not only helped me to learn about a Lens Studio tool but also taught me how augmented reality can make the educational process more fun and engaging for the users. Additional Projects︎︎︎&nbsp;